Here is the glossary of most important acronyms that I have found are used in online marketing. Seasoned marketers often use specific acronyms and it is difficult to understand the topic if you don’t know what these acronyms mean. This is the reason why I gathered them into this Marketing Acronyms List. They are in alphabetical order so it is easier to find them.
B2C – Business to Consumer Marketing
Content marketing
CMS – Content Management System
DO – Digital Options
Email marketing
FRO – Fixed Return Options
Keyword
Longtail Keyword
MLM – Multi-Level Marketing
MMO – Make Money Online
Niche Marketing
OEP – Online Email Processor
PM – Private Message
ROI – Return On Investment
RSS Feed
SEO
SERP- Search Engine Results Pages
B2C – Business to Consumer Marketing
B2C marketing is moving more and more into internet and it is to promote products and services among consumers over internet. So here are 3 main parts: 1) your business; 2) your customers; 3) the medium – internet and how well you communicate with your customers (the language that you use; the type of information that your prospective customers are searching; the way how they do their research etc)
Content Marketing
A form of marketing that involves creating content (articles, video, audio etc) in order to attract and retain customers.
CMS – Content Management System
A computer program or a platform which enables you to build and manage websites and other powerful online applications. There are many good CMS platforms out there. Most popular CMS platform is WordPress. The other ones that you might consider when building a website, are Joomla, Wix, Drupal, Silverstripe, etc.
Digital Options
Another name for a Binary Options Trading
Email marketing
Type of marketing where you send commercial messages to a group of people using electronic mail hoping to sell them your products/services. Email marketing is one of the most effective way of B2B (Business to Business) and B2C (Business to Consumer) marketing to turn prospects into customers.
FRO – Fixed Return Options
Another name for a Binary Options Trading.
Keyword
Words and phrases that you type into search box are called keywords. Search engines use those keywords to search information for you. Websites that include the same keywords that you typed in, are included in your search result.
Longtail Keyword
Longtail Keywords are keyword phrases that consist 2 or more keywords. In previous years, people used shorter keywords to search for information. When they wanted to change their WIFI password, they typed in “WIFI password”. Yet these days the tendency is that keywords become longer. “How to change WIFI password on my computer” is one example of Longtail Keyword.
Longtail keywords are especially useful in online marketing because they are they enable more specific searches, give fewer search results and so enable the website to rank higher.
MLM – Multi-Level Marketing
MLM – Multi-Level Marketing is a business strategy where the company uses its existing distributors’ network to 1) direct sell its products/services and 2) to recruit new distributors. People who join MLM companies, earn the percentage by recruiting new distributors and selling products/services of the MLM Company. Amway and Herbalife are two examples of MLM companies.
While MLM is legitimate business strategy then it is still quite similar to illegal pyramid schemes and often confused with them.
MMO – Make Money Online
In other words – Internet Marketing
Niche Marketing
A form of marketing where a marketer targets a specific subset or segment of the market. For example, “Smartphones” is a niche but very broad niche. “Samsung smartphones” is more specific niche; yet “Samsung S4 smart phone leather cases” is very specific niche.
OEP – Online Email Processor
Be careful! Most of them, (if not all) are scams! OEP is an online version of envelope stuffing (which is also a scam). Typical tactics of OEP is like this: You see an ad which offers great income with little effort. You pay a fee between $5-50 and then you will get your “information kit”. This kit teaches you how to send out the exact same ads to your customers… to get them to pay the same fee that you paid.
PM – Private Message
The message that you send privately.
ROI – Return On Investment
ROI is used to evaluate how efficient an investment has been; or to compare the efficiency of two or more investments. The formula to calculate ROI is:
RSS Feed
The purpose of RSS (“Real-time Simple Syndication” or “Really Simple Syndication”) is to deliver the latest news from all those websites that you are interested about, directly to your display. They can be news, politics, blogs, jokes, motivational quotes etc. The companies who produce content, submit their headlines to some RSS feed server and the server delivers those headlines to all who are interested. Just choose some RSS reader (most of them are free) load the topics that you are interested in and start reading. You can find top free RSS Readers here.
SEO – Search Engine Optimization
When doing your internet search then search engines like Google, Bing, Yahoo etc show their results based on what they found relevant for you. More relevant web pages get higher ranking and are shown first. Higher ranking means bigger traffic to a website and so often also bigger profit for the owner of that website. Because of this it is important for an online marketer that his website has higher search engine ranking.
SEO is the process to optimize a website the way that search engines give it higher ranking.
SERP – Search Engine Results Page
This is the web page that the search engine returns as a result of a search. Most SERP listings look like this:
What other acronyms and terms do you think I should explain here?
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