Tag: Common Headline Errors

15 Common Headline Mistakes. How Many Are You Making Right Now?

15 Common Headline Mistakes. How Many Are You Making Right Now?

HOW MANY of these 15 most common headline mistakes are YOU making right now? And why should you care to begin with? To illustrate my point, let me start with the quote of Victor O. Schwab, the “Hall of Fame” copywriter: “It isn’t enough to cram persuasiveness into the body matter. Some of […]

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