Right around New Year’s, most of us are thinking about what we’ll accomplish within the next twelve months.
So maybe the following story will mean a lot of inspiration to you. Just a simple story of an everyday life but it taught me a lesson.
Here is the story.
In Northern Europe where I live, this last December has been exceptionally warm. No freezing temperatures, no snow, no winter, nothing.
Winter tires on cars were compulsory but, in fact, summer tires could have done as well.
And then, on the first days of the New Year,
the long-awaited winter arrived.
The Freezing temperatures came first, and then snow followed. Beautiful white snow covered the earth.
My car had worn out winter boots. They were in bad shape.
The reason I bought those worn out second-hand tires was that I wanted to save money. My plan was somehow to get through the first part of the winter. Then, when the spring sales arrive, I planned to buy a high-quality set with a half price.
Sounded reasonable, so that was what I did.
Then the first snow arrived
Yes, you are right. I was
not able to go up even the smallest slope.
Oh boy, what a headache!
You have your appointments; you have to go and you cannot. Your car is running perfectly, but it just refuses to move.
So I sat there, baffled. Thinking, “Was it wise to go for a low-quality set?”
Have you ever read that proverb,
“Buy cheap, buy twice? “
Do you know why it is a false economy? It is the false economy since it will need replacement. That’s why.
And that’s why it occurred to some bright soul,
“I am not rich enough to buy cheap things.”
I managed to get out with a whole skin. But I cost me 440 Euros to get the set of brand new, premium quality tires.
See, they are excellent, and I am extremely happy with them.
Sure enough, there were way cheaper options available, but these were the main reasons, why I chose quality over price:
Safety – I want to take myself and my family from point A to point B safely. Cheap tires mean no traction and no safety.
Fuel efficiency – I quickly figured out that buying more expensive, more fuel-efficient tires will save me money later.
No worries – I don’t want to worry every single time I take my car out. And I don’t want my wife to keep worrying about me while I do my driving alone.
Pure driving fun – Do you remember that special feeling when you get some high-quality product and begin to use it? What a feeling! It is just pure enjoyment, isn’t it?
Or, coming back to my headline, this is what Disney/Pixar Chief John Lasseter Says:
“Quality is the best Business Plan.”
Steve Jobs says it in a similar way:
“Quality is more important than quantity. One home run is better than two doubles.”
Which brings me to the offer.
The long winter evenings are here. Do you want to make them different this year – want to get more pleasure and profit out of them than ever before?
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Having just talked about tires, have you ever heard of the Michelin Stars? Those stars they use to rank restaurants?
A long story short – In 1900 Michelin, the French tire company launched its road tripping guidebook for France. Few years later, in 1926, they started to send out anonymous restaurant reviewers and award restaurants with 0 to 3 stars on the basis of those anonymous reviews.
Needless to say, 3 Michelin stars mean the highest quality in culinary.
Or, as Wikipedia puts it: “A restaurant worth a special journey, indicating exceptional cuisine where diners eat extremely well, often superbly.”
So the term “Michelin Star” is a hallmark of absolute dining quality.
Michelin Stars For Online Training Platforms?
I know, they don’t award online training platforms with those stars.
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Somebody has said: “Chefs with three Michelin stars were the culinary equivalent of the Beatles or Rolling Stones.”
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You agree with the following proverb, don’t you?
“A journey of a thousand miles begins with a single step.”
But remember, in the great book of Time there is but one word – “NOW” – so make your
Yours – FOR DREAMS COME TRUE