Have you ever had to protect your home against ant invasion? If you have, you know it’s not a cake walk. I have been through it a lot. It has been frustrating, but it has taught me 2 important lessons about online success.
1. Why do 97% of people fail in Online Marketing?
Yes, it is true. 97% of those who start their online marketing campaigns, fail. They NEVER make ANY money.
Yet, in fact, they don’t really fail. They quit. Over 90% of those who start their Internet Marketing campaign quit in their first year. Quitting is the main reason for failure.
Why do they quit? Mostly because of wrong expectations. There’s a tendency to think that it’s easy to make money online. Just spend a few months, write few blog posts and it will start to rain cash. The truth is far from it.
2. How do the Ants Help You Out?
For the last 6 years, my family and I have lived in Indonesia, in fact in many different places in Indonesia. We have lived in one of the Jakarta slums but also in different apartments and houses. In every single place, we had to deal with ants houses. Usually, there have been many different types of ants. Small, medium and giant ones. Black and red, all variations.
2.1. Working Hard
In some way, I can understand those little creatures. God has created them hard working. They are here to clean their „neighborhood“. You eat and some of your rice or bread drop down on the floor. Ants come to clean it. A small lizard dies. Ants come and eat that dead lizard.
This way they do a good job. And yes, they are very hard working. It’s a good characteristic and God recommends us to learn from the ants:
„Go to the ant, you sluggard! Consider her ways and be wise, Which, having no captain, overseer or ruler, provides her supplies in the summer, and gathers her food in the harvest. How long will you slumber, O sluggard? When will you rise from your sleep? A little sleep, a little slumber, A little folding of the hands to sleep— So shall your poverty come on you like a prowler, And your need like an armed man.“ (Proverbs 6:9-11)
So in fact I admire ants. As I am a science teacher, I like to observe the life of insects. Many, many times I have observed the life of ants too. It’s hard to find an ant enjoying its leisure time. They are always working, always busy doing something. And even though I still don’t understand much about their activities, I just believe that their business is meaningful for them.
For me, there is another side of the coin, too. As long as the ants are busy with their own business and don’t disturb us, It’s OK with me.
Yet in this respect these hard working ants are not so well mannered any more. They don’t respect the fact that I prefer to clean my house by myself and don’t want them on my turf. In their opinion, my house is not clean enough (at least according to their standards) and come to clean it. Not only come and clean it. They arrange a full-size invasion and come to live in our house. First they spy our home to find a proper place for the ants house somewhere inside of a wall or above the ceiling. And soon I see them carrying their eggs into their new home. But it’s our home, not theirs. They never asked us if we want them to live with us.
Well, if they only lived inside of the wall or above the ceiling we still could get on well. But this is not the case. If you do not deal with the problem, they occupy all your home.
It’s annoying. They are the ones who invaded us and they bite us when we dare to disturb them.
So I have 2 choices. Either to move out and find another place or to declare a war against the ants. I choose the latter one, buy some ant killer spray and start to retake our territory. And here’s the second great characteristic that I have learned from the ants. They’re extremely persistent. All 6 years that we have lived in Indonesia, more or less we had to fight to keep ants out.
About 2 months ago (at the time of writing) we moved to our new home in Kendari, SE Sulawesi. The house had been empty for a while so the ants had moved out, too. Yet by the end of the second week, ants had already discovered that our home was a lucrative place for them too. Full invasion from different sides and by different „tribes“ took place. Soon I noticed them to carrying their eggs into our home. It was clear that new ants houses were forming, which was bad. I decided to force them to abandon their plan.
Today, almost two months later and after emptying quite a few bottles of the ant killer spray, I still cannot declare a full victory. What I have learned is that ants are so extremely persistent in their intentions. Soon after I have blocked the ant lines, they create a new one. After blocking their entrance hole into the house, they find another one. I block them 10, 20, 30, 60, 80 times, they still keep pressing in.
Sometimes I am frustrated. But at the same time I am very, very impressed by their persistence. I have many times thought that eventually they would win. Just because of their persistence. I can kill them by hundreds yet I am not able to kill their determination. The only way is to get rid of ants houses is to destroy them totally, but I don’t have access to the core of their houses.
Back to the beginning and why people fail to succeed online. They quit. Something like 97% of those who try to succeed online quit before the end of their first year. Or as one of the warriorforum’s commentator has said:
„The problem is when pushed, when really pushed to choose between success and failure, too often people will accept failure rather than sweat it out and persevere until they succeed.
And ultimately, it’s what you’re prepared to accept for yourself that determines how high you rise in this lifetime.“
This is the lesson that I learned from the ants. They just refuse to quit. And if you are persistent and determined they are the ones who eventually win. And because of your persistence and determination you will eventually win. If you don’t give up and quit, you will succeed.
On the way, you sometimes have times when you are downbeat and need something to build your motivation. Here I have collected 76 famous Quotes about Working hard and Perseverance.
So what are the lessons that you have learned from the ants or some other insects/animals?