You already decided to how to earn your income online. Then you want to avoid a fate of those 97% of online marketing newbies who quit within their first year. The Online marketing is not as easy as it may seem and doing it wrong way leads to failure. The next 9 mistakes kill majority of online marketing newbies’ campaigns and knowing them gives you much stronger basis to start your campaign.
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It won’t cost you a bean to find out if they can help you.
9 Common Mistakes
1. High Expectations for Little effort
The first and the biggest problem for an internet marketing newbie is that they enter into online marketing world with entirely wrong expectations. The guilt for it is mostly on spammers who have flooded the internet with „get quick rich“ promises – within just a few weeks and with very little effort you become a millionaire.
So this is what most newbies do – they jump in but not prepared to work. They just want money quickly. So they choose a niche that they are not passionate about, yet looks profitable. They try to monetize their websites too early; they stuff their websites with too many ads; they attempt to sell rather than help; all these things lead to failure, of course. Online business is also a business, and it requires hard work to build it up.
2. Lack of planning and research
The second most grave mistake that newbies usually do and what you want to avoid is that they do only a little (if any) planning and research. They just jump in, choose their niche, learn how to build a website, how to write blog posts. After that… off they go.
Building a website is easy these days. Even primary school students do that. But to build a profitable business requires planning and research. So what are the most frequent mistakes that newbies tend to do? No market research, poor research strategy, lack of planning and follow through, not listening to customers, not being different, not testing, lack of direction, solving a minor problem, trying to compete in a highly competitive niche.
Result? Failure again!
All these things above require at least some research and planning. Now good news is this – to do it you don’t have to go to university. There are some very good step-by-step materials on the internet that help you. You can join Wealthy Affiliate for free or go through Neil Patel’s „The Advanced Guide to Content Marketing“. Neil Patel is successful online marketer who also counsels very big brands like eBay, Amazon, HP, Microsoft, etc. He is trustworthy and his study materials have very high quality. My suggestion is to choose either of the above and work through the materials.
3. Bad Attitude
“Attitude is a little thing that makes a big difference,” – Winston Churchill
It is frightening how many people enter into online marketing world with a bad attitude. They are spammy, use too many gimmicks, copy-paste other peoples’ articles and blog posts from their own works, make false claims to their customers, etc.
Let me tell you, this road might be tempting, it may promise you excellent returns with little effort. At the end of the day, it will backfire, and you’ll be the one who has to pay the price. Somebody has said: “A lie may take care of the present, but it has no future.” Cheating and using unfair methods may give you some short term success but only short term. Marketing is about relationships and to succeed you have to build relationships, you have to build trust. Without trust, you don’t have customers. Without customers, you don’t have an income. Work to improve your attitude.
4. Poor performance
Some keywords here: Poor website, poorly written copy, bad web design, impersonal marketing, etc. You can sell a crap but only short term. When people find out that your product/website/content is crap, then they click away and never return.
Why is impersonal marketing not a so good choice? Because Internet marketing is about building customers’ trust. People tend to buy from those they trust. If they don’t trust you, then they don’t want to buy from you.
Scammers cheat, and so they have to hide who they are. If you do impersonal marketing, if you don’t tell people your real name or the way how to contact you then people tend to think that you too are one of the scammers. You will do a lot of good to your online campaign if you provide your customers your real name, your photo and short, real profile. And don’t forget to let your customers know how to contact you.
If you want to see an example of transparent and personal marketing, then take a look at Pat Flynn’s website smartpassiveincome.com. Pat is a successful marketer, and he tells you that a big part of his success is based on his honesty and transparency when communicating with his customers.
5. Bright Shiny Object Syndrome
Ever heard of it? I hadn’t, yet I still fell into the trap. So what is it and how to avoid it?
Your present situation is this – the internet is full of online marketing tutorials, courses, programs, teachers, coaches, mentors, etc. Everybody proclaims that he and his product is the best and fastest way to make money online.
You do your research and settle for the benefit that you feel most comfortable with. You start your program to build up your online business. Then doing some online research you stumble upon another great marketing product. The new product promises much and somehow you feel that the new product is better, easier and faster way to success. You jump to another boat and start again. Soon after, another great product will appear, and you will change the ship again. You run after every new shiny object, yet never being able to accomplish your goals.
Solution here is to pick up one product, settle with it and stick to it. There are plenty of good products out there that help you to build your business. If you are looking for a good and trustworthy platform to start then I suggest you to join Wealthy Affiliate. It is entirely free and what you will find is a great community of like-minded marketers, tutorials, step-by-step courses, 24/7 help etc.
6. Taking no Action
If you enter into online marketing world as a newbie then soon you will discover that there are so much to learn. And this is the place where most newbies stumble. They are afraid to fail so they prefer to learn things first. Learning itself is good but the problem is that they only learn and never put it into practice.
The problem here is that if you don’t practice, if you don’t build your website or write blog posts then you never earn a penny. I too struggle here. It is a great temptation to learn a little bit more before putting those things into practice. Yet to get the best out of it, the process must be balanced – you acquire new things and you also practice. You learn from other people, but you also learn from your own experience. This way, by learning and practicing, you build up your online campaign. Again, Wealthy Affiliate is a good choice here because its courses and tutorials are very practical.
7. Wrong time Management
Here the most relevant keywords are wasting time, postponing and inconsistency. If you are 9 to 5 labor worker then it is pretty simple for you – you go to work on time just because you have to. If you don’t then you’ll have a problem. It does not matter if you like your job or not, you have to do it or you’ll have a problem. Yet if you want to work at home and be your own boss, you’ll have to deal with how you use your time, or else you won’t survive online.
a) Wasting your time
So you work at home and are your own boss. You can start whenever you want and work as few or many hours as you want. Simple? Not so! Especially when working online. There are just so many distractions out there, so many obstacles, so many temptations that prevent you from working. All the emails, Facebook, Twitter and other social media streams that you want to check and respond, all the news you wish to follow and read. Yet the time is running and the day will be over before you notice. I struggle with it. Most of the people struggle with it. So you need to discipline yourself and get rid of the distractions (close email and social media accounts, switch off popups, etc), work hard to improve your time management. Here you find some time-saving tips and tricks for work-at-home moms and dads.
People tend to delay tasks that they don’t enjoy, right? As I wrote before – I am excited to learn new things. At the same time, I tend to postpone practicing (= writing blog posts). Yet the postponing may quickly become a habit which won’t help your business. Content Marketing guru Neil Patel has a great quote: „Don’t stop when you’re tired. Stop when you’re done.“ Another problem with postponing is that all these undone task accumulate on your shoulders and you feel greater and greater pressure. Finally you feel that you cannot handle the situation anymore, you give up and quit.
Working at home and being your boss is great but it requires that you either have self discipline or you develop it.
Inconsistency is the characteristic that kills your traffic and all the hard work that you have put in to build your campaign. Ask any seasoned online marketer and they will tell you that inconsistency is the key to failure. Google and Bing love consistency and reward regularly updated websites with higher rankings. Now this is the reason why you should pick the niche that you are passionate about – if you don’t love what you are blogging about then you won’t have will power to blog on a regular basis.
8. Wanting to Be Perfect
If you are like me then you too are afraid to make mistakes. Yet this fear forces you to be perfect. You start your blog but before publishing your new blog post you want it to be perfect. The problem is that you’ll never reach perfection. You only loose a lot of time always polishing your articles and never publishing them.
I still struggle with it, but I have learned that I too will never reach perfection. I have learned that in terms of blogging and writing, I am not at the same level as professional bloggers. I have a temptation to write as well as them. I have to be realistic – I am not able to. Yet I can give my best, publish a blog post and move on to the next one. With the weeks, months, years passing I get more experience and also become professional. The same with you. So don’t be afraid to make mistakes. You can learn very much from your mistakes.
9. Going it Alone
Have you ever seen birds migrating? They use V formation to boost their efficiency and range. For Canadian geese, it is discovered that in V-formation the birds can fly 70% longer distance than alone. Birds left behind usually perish. Now online marketing is a so highly competitive field, and it is changing rapidly. Going it alone is hard, and many don’t survive. You can read many testimonies of online marketing newbies who have lost both, money and years trying to build their online campaigns alone.
That is why a support team is crucial. When you start your campaign you’ll have so many questions to be answered, so many unseen problems to tackle. Where will you turn for help? When things get tough, you need somebody to encourage you to move on and not to give up, right?
If you are like me, then you feel the same ways – so weak and vulnerable alone. There are tons of scams online trying to trick you and free you from your hard earned money. How to avoid all those scams? I have joined Wealthy Affiliate community, and it is a good place to be. It is a secure place with excellent support, and this encourages me. Also, it is free to join, so it does not cost you a penny, yet you will be part of a great team and 24/7 support. You can read my Wealthy Affiliate review here. Once you join WA, then you will find me by my username egonsarv. You can contact me here or in WA, and I am willing to help you as much as I can.
Millions of people start their online campaigns but, most of them fall into the same simple traps. These common mistakes kill something like the majority of the online marketing campaigns that newbies start. 97% of bloggers quit within their first year. So try to avoid these nine common mistakes. You move ahead faster, avoid a lot of frustration, save time, energy and money and most probably also your online campaign.
Imagine for looking for legit work-from-home opportunities and finding THIS when you go inside… WOW
Why not give it a whirl right now? You’re certainly not committed to anything.