Hey! This article here is NOT about politics. It is about blogging, and how to significantly increase the power of persuasion and selling.
Donald Trump – like him or not but he is a seasoned businessman with decades of all kind of world class business experiences under his belt.
I began following Donald J Trump on Twitter when he turned into a serious contender to US presidency.
I know, majority of Donald Trump tweets are about politics now. However, nobody cannot deny the fact that the man is pretty much 100% businessman. He breathes and behaves as a businessman. Why? Because he has been trained to think, talk, and behave like that.
And thus I was interested to learn how a billionaire of his caliber persuades and sells his ideas to the public. (After all, according to Forbes, Donald Trump is the 156th wealthiest person in America).
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It did not take long until I began to notice an interesting phenomena in Real Donald Trump Tweets (Donald J Trump Twitter account is @realDonaldTrump).
Namely, for whatever reason, Donald Trump very much likes to show his emotions. You may love him or hate him but you cannot say that his tweets are dull and boring.
No! Instead, they are filled to the brim with energy and life. Man! The president-elect is full of blood and flesh! He lives!
READ MORE: 35 Famous Donald J Trump Quotes
To make my point, let me give you an example. Look at this Donald J Trump tweet below (in that tweet he describes his charity – The Donald J. Trump Foundation):
The DJT Foundation, unlike most foundations, never paid fees, rent, salaries or any expenses. 100% of money goes to wonderful charities!
— Donald J. Trump (@realDonaldTrump) December 27, 2016
Did you notice how he describes his charity? And did you notice the trick he used to make the tweet more alive and full of energy?
Here’s the trick: Donald Trump does not say it in a dull way: “100% of money goes to charities!” (That’s what most of us would have written.)
Donald Trump does not do that. Instead, he puts his charity foundation on a high pedestal:
“100% of money goes to wonderful charities!”
In my opinion, this is a genius salesman inside of Donald Trump the businessman. He knows how to strike the chord and stir up people’s emotions. This is how he sells his ideas and products to masses.
And this is one of those secrets that helps you to skyrocket your power of persuasion and selling. If you learn to master it.
Now before coming to Donald Trump tweets, let me explain why being an expert of human emotions is so important part of a salesmanship.
Why You Should Become an Expert of Human Emotions
Let me start with the words of hall-of-fame copywriter, Robert Collier:
“Why is it that a fire-spouting revivalist, preaching hell and damnation, can crowd huge
amphitheaters while your ordinary clergyman preaches to empty pews? Emotion!”
It was already back in 1781, when Samuel Johnson understood the importance of emotions in persuasion and selling. Once Mr. Johnson was appointed to auction off the Henry Thrale brewery. Here’s how he introduced the brewery to the prospective customers:
“We are not here to sell a parcel of boilers and vats, but the potentiality of growing rich beyond the dreams of avarice.”
Boilers and vats appeal to human intellect. It’s about rational thinking. But “growing rich beyond the dreams of avarice” strikes your emotions.
Obviously, intellect has its place in the process of selling (to give clarity, maximum believability, offer proof, etc.) But “when it is action you want,” says Robert Collier, “go after emotions every time!”
That’s what smart marketers and businessmen do – they give you something that will stir you out of your indifference and arouse your emotions.
And that’s just exactly what real Donald Trump Twitter postings do. And whether these emotions are positive or negative, it’s not that important at all. The important thing is – you will NOT remain indifferent.
So here’s a great lesson to learn from Donald Trump and his tweets – how to strike the chord. So when you read those tweets, try to analyze HOW Mr Trump manages to put so much life and energy into only 140 characters.
How Donald Trump Does It
Note! Don’t put much attention to the real messages in Donald Trump tweets. Here I am not concerned in these affairs.
What I am concerned, though, is the way Donald Trump uses his language – how he plays with WORDS to make his tweets persuasive.
Emotions in Real Donald Trump Twitter Postings
1. How Donald Trump Talks About People
When expressing positive emotions: Notice how Donald J Trump uses his words to give an extra value to all these people. How does he do it?
Read the next tweet below: Naturally, he is emotional while describing the bus crash in Tennessee. However, what I liked the most, was the way he talks about these kids:
Now read this (he is furious here, isn’t he?):
And here he is rather despising (emotion again):
Donald Trump does not like dull and lukewarm, does he?
2. How Donald Trump Tweets About Places
Notice how he talks about the States:
3. How Donald Trump Tweets About Events and Organizations
4. How Donald Trump Tweets About Doing Things
5. Other Donald J Trump Tweets
What About You
Now that you have read and studied Real Donald Trump Twitter postings, what do you think?
What tricks Donald J Trump uses to put energy into his tweets? And how does he to stir up his readers’ emotions?
Did you learn something from his Tweets?
Look forward to your feedback in the comment section below.
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