Do you want your search listings to stand out on Google? Use Google Authorship to get your picture next to your listing. But how is Google Authorship beneficial? And if it is beneficial, how to add it to your WordPress website?
Most SERP listings look like this:
The second listing with the picture next to it stands out, doesn’t it? There are several benefits to setting up Google Authorship, and I go through them. After that, I help you to add it to your WordPress website.
1. Why Is It Important?
Google has integrated its social site Google+ and Google search engine the way to give higher search ranking to those websites and pages whose creators have connected their websites with their Google+ accounts. Google Authorship is like a two-way connection between your site and Google+ account. It allows Google to determine who is a content creator, and it ties this information to his Google+ account.
2. Benefits of Google Authorship.
2.1. Better Google Ranking
Google gets over 65% of search on laptops and desktops. From mobile devices, the percentage is much higher. So if you create content, with Google Authorship set up for your website you get better ranking in Google search.
Higher ranking means more traffic, and this, in turn, means a great positive impact on your business.
2.2. You Help Google Indexing Your Content
In the internet world, Google is a so dominant player that you want to be their friend and make sure that they are happy with you. So how do you make them happy? By connecting your website to your Google+ account. You can do it using Google Authorship tool. You create a two-way connection between your (business) site and Google+ account, and this link helps Google to index your content on your site. Not only index but index it faster. And you want it, don’t you?
2.3. Higher Author Ratings
If you have connected your website with your Google+ account, it helps Google to track the quality of your content. If you are creating lots of quality content, through this connection Google knows that you are the author. The more quality content you create, the better ranking your content gets from Google – just because Google knows that you are a quality writer. The result is that as soon as you produce another piece of content, Google signs it with a higher ranking.
2.4. Higher Click-Through Rates
If you look at the picture at the beginning of the article then which ad you are more likely to click? The one with the picture beside it, right? People are visual by nature, and it is a proved fact that they are more likely to click on anything that has pictures or images. Also, it is a proven fact that listings with Google Authorship images get more clicks.
How does it help you?
Simple. When your content gets more clicks, Google sees that there is engagement on your site and gives it a higher search ranking.
3. Add Google Authorship to Your WordPress Site
Setting up Google Authorship does not take much time, so I recommend you do this.
3.1. Set Up Your Google+ Account
First need a Google+ account. If you have it already, use that one. If you don’t, go to plus.google.com and create your account.
3.2. About Your Profile Picture
Make sure that you have a clear face photo as your profile picture or it won’t going to show up in Google search results.
Make also sure it is not a cartoon, your pet or your baby. And Google does not want your full body picture.
By the way, here you find an awesome article about good Google+ profile images.
3.3. On Your WordPress Site
From the left-side menu find a User and under it choose the user which is the primary author of the website (not administrator).
Now scroll down to the Contact Info section where you find Google+ field. That is the place where you want to add your Google+ account information.
3.4. In Your Google+ Account:
Open another browser window and log into your Google+ account. Open your profile by clicking your circular face picture at the top right corner. A pop-up window shows up, and there is the View Profile button.
Once you are on your profile page you see your Google+ Profile URL:
Grab the first part of the URL, all the way up to the 4th slashes just before the “posts”.
Using mouse or Ctrl-C copy the URL, go to WordPress and paste it into the Google+ field under your user (the chief author of the website):
After that scroll down and click “Update Profile”. Good, a one-way connection is now created.
Now you want to create the second part of that two-way relationship. You want to show Google that you are the author of your website. For this go back to your Google+ account profile (or login if you happened to log out) and go to your About page:
Here scroll down until you find the “Links” section on the right side of the window.You find a link “Edit” at the bottom-left corner. Click that.
In the middle of the “Links”, you see a “Contributor to” subsection, and this is the place where you want to add your website. So click “Add a custom link”.
Open a new browser window, go to your website, grab your URL up to .com and copy-paste it into the URL-field here.
Into the Label field enter your site name. “Current contributor” at the right is OK so just leave it. Now click “Save”.
Congratulations! You have created the two-way connection, and a Google Authorship is now set up.
4. Test Whether It works.
To test whether the Google Authorship has been set up correctly, use Google’s Rich Snippet tool.
Into the URL-field, you want to paste your website URL. Go to your site but don’t copy the root of your site, or you don’t see the results. Choose some other page where you have actual content. Copy and paste the URL of that page into the URL-field and click “Preview”. You should see the image on search result:
Rich Snippet Tool gives you an example how Google is going to index any content within your website. It is how Google sees it and how people see it when they search it. If you see your image next to your content, then your setup is correct.
NB! Sometimes it may take few days for your actual content to get re-indexed by Google. Sometimes they are also selective in who they will index with Google Authorship. But if you see your picture with Rich Snippet Tool then your setup is correct. You can find more information about these issues within the Google discussion forum.
Update, August 2014
Do you have any questions about the process, please do leave me a comment and I’ll be more than happy to help you up.