26 Niki Lauda Quotes; 24 Quotes About Niki Lauda – Read Now

26 Niki Lauda Quotes; 24 Quotes About Niki Lauda – Read Now

Has Niki Lauda – one of the biggest names in motorsport – ever inspired you?

He has inspired millions of people around the world, as you will read and see in the article below. His life has inspired boys and girls, men and women, young and old.

To Hell and Back: An Autobiography
Hardcover – 1986 by Niki Lauda

Shop now

Even though Niki Lauda died on May 20, 2019 (aged 70), what he did and achieved (in sport and business) lives with us. His attitude, determination, and life values are just such a great source of inspiration.

And that’s why I collected these 26 Niki Lauda quotes. Also, I added another set of 24 quotes about Niki Lauda.

I handpicked these with bloggers, internet marketers, and entrepreneurs in mind.

I chose these quotes that will help you strengthen your determination to succeed. Please read and see if they inspire you.

They have inspired me.

26 Niki Lauda Quotes

Niki Lauda Quotes About Business

1. “I see myself as a classic middle market entrepreneur, and this is the role I fulfill.”

2. “Business is much less transparent than a win in a Grand Prix; in a race, you drive over the finishing line first, and you have won. In business, it is different.”

3. “I want to bring passengers on my airplanes to present to them my product.”

4. “If I make a mistake and die in a race car, tough luck,” Lauda said. That’s my fault. But the people who fly with me have the right to expect safe travel.” – Niki Lauda (after his Lauda Air Flight 004 from Bangkok to Austria perished on May 26, 1991)

Quotes About Taking Challenges

5. “Whenever I see something that challenges me, I take it on.”


Niki Lauda Quotes

[Source: Wikipedia; Image credit: Lothar Spurzem [CC BY-SA 2.0 de]]

6. “I’ve been through a lot, and I realize the future can’t be controlled. I’m not worried. You can always learn to overcome difficulties.”

About Customer Satisfaction

7. “I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!”

Decision Making Quotes

The Playboy and the Rat – The story of James Hunt and Niki Lauda
Paperback – 2013 by Roy Calley
Shop now

8. “To make a decision, you need to be in a perfect environment: you have to be motivated and surrounded by the right people.”

9. “Whenever there is a discussion, I make it clear that I do not want any grey zones, just black and white.*

10. “Grey zones do not interest me at all.”

11. “When you have something in black and white, you can deal with it quicker.”

Quotes About Paying Attention to Details

12. “I am someone who places great value on the detail. That was always the case, even in my days as a racing driver.”

13. “Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.”

14. “I see myself as the mind of the business which takes care of every last detail; if you do not do this, you cannot be fast enough.”

Niki Lauda Quotes About Determination

15. “I always go extreme ways.”

16. “You must always aim for further growth.”

17. “When you have the chance to fight for victory or a podium finish, you have the motivation to push that extra bit out of yourself.”

18. “A race isn’t won until it’s over.”

19. “I said then and later that I had conquered my fear quickly and cleanly. That was a lie. But it would have been foolish to play into the hands of my rivals by confirming my weakness. At Monza, I was rigid with fear.”

Niki Lauda Quotes on Success and Failure

20. “From success, you learn absolutely nothing. From failure and setbacks, conclusions can be drawn. That goes for your private life as well as your career.”

21. “Really, you should always discuss the defeats because you can learn much more from failure than from success.”

22. “When things change a lot, some guys handle the change better than others, but that doesn’t mean the guys that take longer to get the hang of things are suddenly slow drivers!”

23. “Taking your first title is much more complicated and more difficult; it takes years of work – from a go-kart to Formula One. The second comes more easily because you’ve already got the experience.”

Stay Focused Quotes

24. “The less you talk, the more time you have for the essential things.”

25. “Don’t talk too much; be focused on the goal and achieve it.”

I Never Give Up Quotes

26. “Giving up is something a Lauda doesn’t do.”

Best Inspirational Quotes About Niki Lauda

1. “Like all the Formula 1 greats before him – Fangio, Moss, Clark, and Stewart – Lauda reset the bar: he was fitter, more dedicated, more professional and, as 18 impressive pole positions in 29 races across ’74-75 indicate, consequently the best of his time.” – Autosport

2. “For more than 40 years, Niki Lauda has been one of the most prominent characters in the F1 paddock. From humble beginnings as a pay driver at BRM, he rose to become one of the sport’s superstars, leading a stellar period in Ferrari’s history.” – Autosport

3. “Niki will always remain one of the greatest legends of our sport – he combined heroism, humanity, and honesty inside and outside the cockpit. – Toto Wolff

4. “As a team-mate over the past six and a half years, Niki was always brutally honest – and utterly loyal.” – Toto Wolff

5. “At 27, Lauda was young and fit. But his physical toughness was nothing compared to the mental strength that enabled him to survive not just that night but the weeks of treatment that included the reconstruction of his badly burnt eyelids with skin from behind his ears.” – The Guardian

6. “One of the last proper heroes of our sport, a true gentleman, and a great human.” – Carlos Sainz

7. “Dear Niki. Thank you for everything that you did for me. I learned so much from you. Your passion, your fighting spirit, to never give up, your belief that you always meet twice in life, and even your patience with us youngsters. Myself and all of your 100 million fans around the world whom you also so strongly inspired to never give up in the hardest of times…” – Nico Rosberg (F1 world champion)

8. “He was one of the few men who could sit down with Enzo Ferrari & Bernie Ecclestone, look them in the eye and they knew he meant business” –  Sky Sports F1

9. “Bye-bye, Niki. You gave us all great life lessons and memories.“ – Damon Hill

10. “A great human being, determined, relentless, talented, passionate, forthright, honest, humble, and great company. Living on borrowed time since his awful crash in 1976, he certainly made the absolute most of that gift.” – Martin Brundle

11. “Niki Lauda was one of a kind. To live through so much, to achieve so much and to do it with a twinkle in the eye, glinting under that red cap. He was different class…” – Ted Kravitz

12. “Courageous, chatty, and extremely funny.” – Johnny Herbert

13. “An extraordinary man who used his talent to the maximum, his iron will to confound us, and his charm to enthrall us.” – Rachel Brookes

14. “He worked like a professional, meticulous in his preparation of both himself and his car, something for which he showed a natural, instinctive gift.” – Enzo Ferrari

15. “More than a machine: Niki Lauda was an F1 rebel in his own way. Lauda was not an emotionless automaton but a driven competitor who cared little for others’ opinions” – The Guardian

16. “He was a man without a scintilla of narcissism.” – The Guardian

F1 Mavericks: The Men and Machines that Revolutionized Formula 1 Racing
Hardcover – August 6, 2019
Shop now

17. “After the accident, his refusal to undergo cosmetic surgery to a face terribly scarred and discolored by fire made him an even more distinctive figure. He set a trend by covering his burnt head with a baseball cap displaying the logo of his personal sponsor, but few of his peers would emulate his lifelong preference for shapeless tweed jackets and chain-store jeans: the casual non-style of a man who really didn’t care what anyone else thought.” – The Guardian

18. “The ultimate symbol of bravery in our sport and a wonderful man to talk to. Helped make Ferrari and Mercedes winners. Unsentimental – he swapped his #F1 trophies for car washes – but funny. – James Allen

19. “At the wheel, they called him a computer, and he was always one to see things in black and white. But he was also a great pragmatist. And a gambler.” Formula1.com

20. “Lauda, however, also had the analytical mindset to sort out racing cars, which would serve him brilliantly throughout his career.” – Formula1.com

21. “It’s simple. When I started to take an interest in Formula One, I had two models: Jackie Stewart and Niki. And I had the chance to spend two years by his side. These were the two most beautiful and best seasons of my career.” – Alain Prost

22. “He taught me how to put things into perspective. When I did not feel well, after a loss, he taught me how to get detached.” – Alain Prost

23. “The bravest man I’ve ever met, not only because he was an F1 World Champion in the crazy ’70s and had the most incredible comeback in sport’s history, but also because of how he treated people. Always honest, straight forward, blunt. Niki told you the truth in your face, no matter how uncomfortable. He was totally unpretentious and incredibly funny. I learned a lot from him and deeply admired him. I know how much you enjoyed flying. – Daniel Bruhl

24. “His unique achievements as an athlete and entrepreneur are and will remain unforgettable, his tireless zest for action, his straightforwardness and his courage remain a role model and a benchmark for all of us, he was a loving and caring husband, father and grandfather away from the public, and he will be missed.” – Lauda’s family

Imagine for looking for legit work-from-home opportunities and finding THIS when you go inside… WOW
click here to learn more

Yes, the raw, sizzling beauty of passive income stream online… Look closer now. Because sometimes ‘later’ becomes ‘never .‘


What About You?

Did you like the Niki Lauda quotes? And quotes about Niki Lauda? Which quote did you like the most? Please tell me by dropping a comment below.

You might also like:

Featured image credit: Waerfelu [CC BY 3.0; the image is cropped]



  1. Melody Logsdon says:

    This is a good website.I think that being a race car driver is such a dangerous sport, You are putting your life on the line.Speaking of putting your life on the line, I would watch the races for the crashes sometimes, but as soon as I would see the crash I would pray that the driver wouldbe okay, When we were little we got to sit in the seat of a racing car. That was pretty cool.

     I learned that Mr. Lauda, Not only was he a race car driver but he was also a pilot.I think that would be great, because you can see the world a different way. You can just decide to just get in your plane a go to wherever you want.Having your own plane is so much better than waiting in line at a airport.

    When I was twelve years old my Foster Mom took my Sister and I on a special field trip, She took us to a hangar and arranged for us to get a plane ride on a two seated passanger plane. The Pilot took around for a bit, he even let us pilot the plane, That was so awesome. I didn’t stop thinking about that for a long time. 

    Mr. Niki Lauda R.I.P 

    • Hey, Melody, and thank you for the feedback. Yes, Niki Lauda was a fearless racing driver and later in his life an airline pilot.

      The reason why I collect inspirational quotes by athletes, though, is the that they are very determined and goal focused people. You can learn from them a lot. Because building your own successful business online requires a lot of work and determination. Like in sports.

      Thank you again for sharing about your life and childhood, Melody. It was an interesting reading.


  2. This is a good website, Although I never knew or even heard about Niki Lauda, I got to learn about him a little.
    The quote of his that I like as I read this site was, “From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.”

    Which is as far as I understand, You don’t learn anything from success, You learn more from your failures, because you learn from your mistakes.

    This is a learning website because,You learn about this man and his quotes he said in his life.
    I used to love to watch the races, I even had a favorite driver but, that was years ago. When I was a kid and we lived in Texas, we would go to the races. I loved it.

    My life had changed and wit those changes I don’t watch the races.

    Rest in Peace Niki Lauda.

    • Hey, Melody,

      By the way, that same Niki Lauda quotes resonated with me as well. And when I look back in my life then yes, it is true. I have learned much more from my failures than from victories. That being said, we don’t like failures. We want victories. Always, Yet failures seem to be more beneficia. So next time you fail (or I fail) let’s remember that Niki Lauda quote, ok?

      As for the Formula 1 racing, when Niki Lauda raced I was still too small and I have not seen him racing. However, I had some posters on my bedroom wall and I also remember reading about his terrible accident in the newspaper. I followed F1 in the Schumacher area but after that I stopped watching. However, now that I am in the online business I have occasionally followed the Racing news streams. And that because these racing guys are just so inspirational. Their determination and refusal to give up have helped me a lot.

      Thank you again for the comment, Melody,


  3. Khobayer Khan says:


    I love to read Quotes. I am also a big fan of Niki Lauda and also his Quotes I feel very sad his no more with us. His every quote has a message to success. And Thanks man for writing a wonderful blog on Niki Lauda Quotes. Niki Lauda inspired many people thought his quotes. Now we haven’t Niki Lauda but stile we remember him by his quotes.

    Quotes are written on Niki Lauda also inspire us.

    Again Thank you so much for writing such an amazing blog.

    • Hey, Khobayer, and thank you for taking time and dropping me a comment. Yes, it is a sad day for all people to whom Motorsports is a passion.

      As for these quotes, I carefully selected them because I wanted only those quotes that are helpful for entrepreneurs, bloggers, and small business owners. And you are right – these quotes teach us what to do (and what not to do) to achieve success in sports, business, and in life.

      Thank you again for dropping a comment.


  4. Rana says:

    Hi Egon

     I read about the life story of Niki Lauda. He was an inspirational figure. Many people have succeeded after his quotes. He used to inspire people in all fields. I’ve read many quotes for him.Really, you should always discuss the defeats because you can learn much more from failure than from success.This quote of her writing liked me the best.

    Thank you so much for writing this article.

    • Hi, Rana. Thank you for the feedback. Yes, I liked that same quote (about victories and failures) as well. There was another one that I liked – It was, “Giving up is something Lauda does not do.”

      I liked that a lot. Refusal to give up is one of the keys to success. In sports and in business world. This blog is about making legit passive income stream online. But did you know that out of all people who try to make money online, 97% quit within their first year?

      They obviously never read that Niki Lauda quote. Or they did not bother to follow his life example.

      Thank you again for your comment, Rana,


  5. frencisW says:

    Well its nice story and a nice tribute. The article looks nice but is it business ?? You could maybe sell formula 1 race merchandise more crazy tickets to Formula one races; or sell a book written by Niki Lauda and maybe ad a interview or a race review video of Niki Lauda to make the blog more catchy. Wish you a good luck and a nice day.

    • Hey, frencisW, and thank you for your comment. As for your questions, let me explain:

      Yes, it is true that my website is for those who look for ways to make legit passive income online. That being said, the website is for humans to begin with. And humans, as you know, have their joys and sorrows, hobbies, passions, etc. Even business people and entrepreneurs are flesh and blood.

      Yes, I could make a strictly business website. No emotions, no nothing except business. But do I want such a website? No.

      People like sports. I like sports.

      For hundreds of millions of people sports is a huge passion. For millions of others it is a healthy lifestyle. And for other millions it is also a business.

      I like to collect inspirational sports quotes for many reasons. Some of them are:

      1) Top athletes in the world are very determined and laser focused people. You (even as a newbie) entrepreneur can learn from them tremendously.

      2) Even if they don’t succeed right away (or even after years of trying) they refuse to give up. Well… Refusal to give up is the very characteristic that all business people need to have in their arsenal, do you agree?

      3) All top athletes have gone through thick and thin. They know how to win… But also how to deal with losses. And most important, they know how to go through suffering. Can you learn from them something? I think so.

      4) After winning (or losing) they share about their experiences. And thus, their quotes about sports, life, and business have a great value for those who are going for their own success.

      And if you noticed, ma’am, I wrote in the beginning of my post that all these quotes are handpicked with bloggers and entrepreneurs in mind. I carefully selected each and every quote above to help those who want to succeed in business. I kindly ask you to scroll through the list of Niki Lauda quotes and you will – there is something in every quote that is helpful for business people.

      Hope it helps :)

      God bless you, ma’am,

  6. affiliate_ghost says:

    I enjoyed reading this post on niki lauda. 

    He really  inspired  every one who followed his life and saw him excel at most things he set his sights on. It was sad reading about his death.  These quotes really mean al ot if you are an entrepreneur or run your own business as it focuses on most challenges you would face on this arduous and fun journey. Thanks for this

    • Hey, affiliate_ghost. Thank you for your comment and feedback. I appreciate it a lot.

      Yes, I handpicked each Niki Lauda quote (or the quote of Niki Lauda) with entrepreneurs in mind. I did not want to throw together a random set of Niki Lauda quotes. I wanted to focus on how to succeed in business. And more often than not inspirational quotes about sports (or inspirational sports quotes) do an extremely good job. They set you in fire, the inspire you, they give you a new strength to make another step.

      And that’s also the case with these Niki Lauda quotes above. I am glad to hear you liked them.

      God bless you,

Leave a Reply

Your email address will not be published. Required fields are marked *